Shopify 2024 introduces over 100 product updates designed to elevate businesses to the next level. These updates span areas such as product merchandising, improvements to the search process, expanded subscription capabilities, and enhancements to Shopify’s checkout process.
Updates for all Shopify
Shopify Subscription app
Increase predictable revenue and overall customer value by offering your products as subscriptions through our new free app. You can easily set up and manage subscriptions from the Shopify admin, and give your customers the flexibility to modify or skip subscription orders directly from their account.
Shopify Bundles
Shopify has increased the maximum number of products you can offer in a bundle from 10 to 30 products.
Increase in the limit of variants
Shopify has launched new product APIs to unlock up to 2,000 variants per product to support more complex catalogs.
New types of discounts
New discount types will improve conversion: free automatic shipping and a fixed amount of discounts on "buy X, get Y" promotions. The customer will be able to see the discount in the cart.
Transform product photography with AI
Create professional product photos with new AI-powered image editing features. Instantly generate, blend, or remove the background of your images with just a few clicks or keywords—no design skills required.
Sidekick
You can always count on a Shopify expert at your side, who, thanks to their high intelligence and competence, offers you specialized guidance. In addition, through the use of AI, they help increase productivity, optimize workflows, and facilitate better decisions.
Shopify Lending
Shopify offers more customizable and flexible financing solutions designed to help growing businesses thrive with:
- Capital loans and cash advances.
- Term loans.
- Credit line.
Exclusive updates for Shopify Plus
Semantic search
One of the new search features, powered by artificial intelligence, goes beyond simple keyword matching to more deeply understand the intent behind customers’ searches. This allows customers to use more natural words and phrases, resulting in a greater number of results and more optimized results.
Shopify Combined Listing app
Products with different colors or styles can be marketed from a single main post, where each variant has its own description, multimedia gallery and URL.
New optimizations for Checkout Extensibility
It is a new way to personalize the payment process that optimizes the experience for customers through greater personalization at checkout:
- New one step checkout design available.
- Compatible with thank you and order status pages.
- Even more powerful with 14 new APIs .
- Over 90 apps have been added to customize your checkout screen – you can add features like upsells, loyalty programs, post-purchase surveys, conversion tracking, and personalized content.
Updates for B2B
Trade, a new theme optimized for B2B
Optimize your store setup using a theme designed specifically for wholesale retailers. Make it easy for your customers to place bulk orders with our new streamlined ordering tools, and customize Trade to your business requirements.
Give your sales reps new order permissions
Access can be limited so that only sales representatives can manage orders and view customer data exclusively for their assigned accounts.
Conclusions
The launch of Shopify Editions Winter 2024 is evidence that Shopify remains firmly committed to innovation and providing updated and optimal solutions for merchants on its platforms, resulting in better experiences for online customers.
